Live Webinar
The Most Valuable Marketing Asset in Your Music School (And How It Can Bring You New Students for Free)
The difference between full studios and empty spots isn’t increased marketing spend — it’s follow-up. Discover how successful music schools convert more inquiries into paying students.
Tuesday, March 31, 2026 @ 1PM ET / 10AM PT

What You’ll Learn
Most performing arts school owners believe they need more leads to grow enrollment. But the truth is that many schools already have dozens — sometimes hundreds — of potential students who never enrolled simply because the follow-up stopped too soon.
In this webinar, you’ll learn how successful music schools convert more of the inquiries they already have into enrolled students. We’ll break down the simple systems top studios use to respond faster, follow up consistently, and guide families from their first inquiry to their first lesson. Instead of spending more money on advertising, you’ll discover how to increase enrollments by improving what happens after someone raises their hand and expresses interest in your school.
Key Takeaways
- How successful music schools structure their follow-up to convert more inquiries into enrollments
- Why the first 24 hours after an inquiry matters most and how to respond the right way
- The simple follow-up sequence that keeps prospective families engaged without feeling pushy
- How automation and simple systems ensure no inquiry slips through the cracks
Our Speakers

David Martin
Music School Entrepreneur | Former 1,000+ Student School Owner
David Martin is an entrepreneur, strategist, and advisor to studio owners and small business leaders. After building and scaling his own music school from a handful of students in his parents’ basement to more than 1,000 students across three locations before successfully selling the business, David now helps studio owners implement the marketing, leadership, and operational systems needed to build profitable, scalable schools.

Sam Lellouche
Founder & CEO, Opus1
Sam Lellouche is a serial tech entrepreneur and the founder of Opus1.io, where he currently works as the Chief Executive Officer and board member. He is also the owner of Opus 1 Music Studio, a multi-location performing arts school with more than 1,400 students and $5–6 million in annual revenue, making him a recognized expert in the music and performing arts school industry.
About Opus1
Opus1.io is the modern end-to-end Music and Performing Arts Management Platform for growing schools.
Founded by music school owners and built for music school owners, Opus1.io empowers performing arts schools to operate efficiently and grow.
The Opus1 platform delivers the capabilities needed to manage schedules, billings, payments, teachers, communications, marketing, and more. Our advanced technology is ideal for any type of learning format, including individual or class-based learning.
Operate and grow your business more efficiently with Opus1.io.


