A family reaches out about music lessons. You reply. Then nothing happens.
They haven’t decided against you. The conversation just stopped, and with enrollment season in full swing, those stalled inquiries are students you’re losing.
In this webinar, music school coach David Martin (former owner of a 1,000+ student, three-location music school) and Marissa Mary Maroni (founder of the 400+ student South County School of Performing Arts and owner of SoundHouse music retail) share how they built follow-up systems that turn inquiries into enrolled students. They cover how fast to respond, how long to keep following up, what to say to get parents excited, and how to make enrollment as easy as possible.
Key takeaways:
- Respond while interest is at its peak: an immediate text and email, then another within six hours
- Silence isn’t a no. Use a hot, warm, and long-term follow-up cadence so you never stop the conversation
- Automate follow-up so every inquiry gets the same treatment, even on your busiest days
- Use emotional language and joyful photos to show parents the result, not just a list of benefits
- Remove barriers to enrollment with trial lessons, phone sign-ups, and paperwork collected later
- Treat current families as your warmest leads, with regular offers to add an instrument or a sibling
Our Speakers
David Martin
Music School Entrepreneur | Former 1,000+ Student School Owner
David Martin is an entrepreneur, strategist, and advisor to studio owners and small business leaders. After building and scaling his own music school from a handful of students in his parents’ basement to more than 1,000 students across three locations before successfully selling the business, David now helps studio owners implement the marketing, leadership, and operational systems needed to build profitable, scalable schools.
Marissa Mary Maroni
Founder of a 400 + Student Performing Arts School | Music Retail Owner
Marissa Mary Maroni is a musician, K–12 certified educator, and entrepreneur building a regional music education company in Rhode Island and Massachusetts. She started South County School of Performing Arts in her home studio, and in just three years has grown it into a multi-faculty school serving more than 400 students with theatre, music and dance departments. In 2026, she acquired Rick’s Musical Instruments, the shop where her teaching career began, and relaunched it as SoundHouse, a music retail, rental, repair, and education business with locations in Cumberland, RI, and Rehoboth, MA. Marissa is now building the systems, team, and school partnerships to scale both businesses, with a long-term vision of a fully inclusive, accessible performing arts center in North Kingstown.
About Opus1
Opus1.io is the modern end-to-end Music and Performing Arts Management Platform for growing schools.
Founded by music school owners and built for music school owners, Opus1.io empowers performing arts schools to operate efficiently and grow.
The Opus1 platform delivers the capabilities needed to manage schedules, billings, payments, teachers, communications, marketing, and more. Our advanced technology is ideal for any type of learning format, including individual or class-based learning.
Operate and grow your business more efficiently with Opus1.io.
