The holiday season is a time of gratitude, reflection, and generosity. Families are already thinking about the people who made a difference in their children’s lives this year — and for music and performing arts schools, that gratitude naturally centers on teachers.
That’s why we created the “Give the Gift of Feedback” Holiday Review Campaign: a simple, high-impact way to turn that appreciation into meaningful reviews that support your teachers and strengthen your school’s online reputation, just in time for the new year enrollment rush.
Whether you’re an Opus1 customer or visiting our site to explore best practices, this guide breaks down why this approach works and how any school can run it with ease.
Why Holiday Reviews Work So Well
The end of the year is one of the most powerful moments to request feedback:
- Families are feeling thankful
- Teachers’ impact is top-of-mind
- Engagement is naturally higher
- Spring and new-year enrollment decisions are beginning
What Is the “Give the Gift of Feedback” Campaign?
At its core, this is a teacher-centered review request that schools send to families during the holidays.
The idea is simple: “Leave a review this holiday season and your teacher will receive a bonus!”
Many schools pair this with:
- A small gift card
- A teacher recognition moment
- A holiday bonus pool tied to reviews
The result?
- Teachers feel genuinely seen
- Families feel good giving back
- Your school gains high-quality, authentic reviews
This is reputation growth that doesn’t feel transactional — because it isn’t.
How to make it happen? You can check out the resources we’ve developed to make this campaign as easy as possible here. If you are a current Opus1 customer and want support in setting up your campaign, reach out to your Customer Success Manager.
Why This Campaign Is a Win for Everyone
For Your Teachers
- They feel recognized and supported
- They receive direct praise from families
- Morale gets a true holiday lift
For Your School
- You gather timely, authentic reviews
- Your online presence strengthens before peak enrollment
- You enter the new year with greater trust and visibility
For Your Families
- They get a meaningful way to say “thank you”
- They support teachers in a tangible way
- They feel more connected to your community
For You as an Owner or Admin
- Low effort, high impact
- Builds goodwill without discounting tuition
- Reinforces culture—not just marketing
How Opus1 Makes This Even Easier
If your school uses Opus1 Plus, our built-in Reputation Management tools make this campaign effortless:
- Generate your Google/Yelp review link instantly
- Share a QR code families can scan in the lobby or studio rooms
- Route neutral feedback privately
- Automatically track reviews across platforms
And to save you time, we’ve created ready-to-use email templates, plus a best practices guide you can share with your team. You can find those resources here.
Whether you use Opus1 Plus or not, the campaign strategy works — Opus1 simply helps streamline and automate the workflow.
Why This Matters Beyond the Holidays
Strong reviews don’t just feel good — they fuel growth.
- Higher conversion on new enrollments
- Improved local search visibility
- Increased trust before families even contact you
- Public recognition of your teachers’ exceptional work
And when reviews spike right before the new year? Schools consistently see the downstream impact in inquiries and sign-ups. This isn’t just a feel-good moment — it’s a growth moment.
Want Help Implementing This?
If you’re an Opus1 customer and would like support tailoring your message, engaging your staff, or setting up your workflow in Opus1 Plus, our team is here to help. You can reach your Customer Success Manager directly or email us at customer.success@opus1.com.
If you’re new to Opus1 and want to learn how our platform supports school growth through modern, integrated tools — including scheduling, billing, communications, and reputation management — we’d love to talk.
Post Tags:
